Project Marketing

For Real estate and property developers, Realspace provides end to end real estate project marketing solutions. Right from selling the new projects on a mandate basis from the concept stage to managing the entire process of marketing & sales, our project marketing services covers everything. Our project marketing involves real estate marketing for residential as well as commercial properties.

Extended Sales Force

In the case of property and real estate developers already having a sales team, the Realspace team acts as an extended sales force. We generate buyer queries through various channels like our professional real estate broker network, online marketing, print marketing and existing investor base, HNI clients, NRI customers, property exhibitions, etc. Our real estate team provides all the project presentations to potential buyers along with the rate details, technical details, etc. and facilitates the buying process for a given real estate project.

Channel Sales Partner

We also offer our services vide the Channel Sales Partner way wherein we promote a real estate developer's residential as well as commercial projects through our online presence on our various web portals, broker network portals, actual property exhibitions, etc. The property types we market, could range from a stand-alone residential/commercial building to a mixed use development, a township, a retail property, a mall, weekend properties, luxury properties or even a warehousing project.

Any real estate project that we undertake is done after the due diligence and the go ahead of our real estate lawyers' panel.

If you are a property or a real estate developer and want to avail our real estate project marketing services or know more about it, simply click here.

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Group Booking

Real estate group bookings can really help provide impetus to the sales process of a new residential or commercial project. If done in a professional way, group booking is the ultimate win-win scenario for all parties concerned including actual property users, property investors, property developers and the sales professionals involved.

Realspace – property group bookings

Realspace specializes in property group bookings both for residential and commercial properties. Although group bookings can effectively reduce the turnaround time for a certain real estate project and help create that much needed buzz for a certain property to sell, there are some pitfalls too. It can devalue a given real estate project if the discounts offered come across as a desperate measure to sell.Therefore real estate group bookings have to be offered and executed aesthetically and tastefully. That is exactly what Realspace does for you. We sell your real estate projects at certain discounts to various property group buyers BUT in no way do we compromise with your brand or product value.

Method

For property group bookings and discounted real estate selling, we use our vast experience, a rich data base of actual users, investor groups, online marketing, professional real estate consultants’ network, etc. Above all we use a very creative and proactive approach towards selling, giving complete transparency, information to the property buyers. We thus ensure that a group booking offer for your real estate project actually enhances your brand and gives your company the spillover goodwill advantage for your other real estate projects in India.If you are a property or a real estate developer and want to avail our real estate group booking services or know more about it, simply click here.

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FDI (Foreign Direct investment)

Foreign Direct Investment in India Real Estate (FDI in Indian real estate)

Realspace, apart from being a property consultant and real estate agent, also facilitates FDI investment in Indian real estate as per FDI rules and regulations. Foreign Direct Investment in Real estate in India has to adhere to various norms and conditions set by the Government of India. Some of the FDI terms, conditions and important points are highlighted below.Realspace with its vast network of property professionals, domestic real estate funds, foreign real estate funds, provides real estate developers, land owners both individual as well as companies, corporate and access to realty funds for Joint ventures, FDI, SPV, etc. These real estate funds could be debt or equity based.

Terms - Foreign Direct Investment in Real Estate in India.A few of the conditions for certain categories for Foreign Direct Investment in Indian real estate are:

• One would have to develop a land area of atleast 10 hectares for serviced housing plots.
• In the case of construction projects,the minimum required built-up area is 50,000 sq metres.
• The FSI (Floor Space Index)/FAR (Floor Area Ratio) could be used to calculate the built up area.
• Mimimum Capitalization: USD 10 million - Wholly-owned subsidiary
• Mimimum Capitalization: USD 5 million - Joint Ventures
• Foreign Direct Investment in India Real Estate – Important Points
• After the commencement of the subsidiary's or Joint Venture's business, the investment is to be brought in a span of 6 months.
• In a time span of 5 years the project should be minimum 50 per cent executed Complete at least 50% from the date of obtaining all necessary clearances.
• The Foreign Direct Investment project is not allowed to sell undeveloped plots lacking infrastructure.
• The Foreign Direct Investment project is not allowed to sell undeveloped plots lacking infrastructure.
• The FDI funded project is supposed to develop infrastructure for the said project.
• Before selling it is supposed to avail the completion certificate from the relevant local authority.
• The original investment cannot be repatriated before 36 months from completion of minimum capitalization.
In case a prior ex

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Pre-Launch Sales

Pre-launch sales, also known as soft launch, are critical to the success of a property development especially if the size of the development is big. The reason for this is pretty obvious. Even before a real estate project actually kicks off on the ground, pre-launch sales can help raise a sizeable amount of funds or at least get the actual property buyers/property investors to pledge for a large chunk of the project. This liquidity helps in a big way to keep the real estate project and property construction going without the dreaded delays.

Pre-launch Sales – the advantages

Pre-launch sales reduce the stress on the property developer in terms of interest payments to banks or other finance sources from where he has raised funds for property development. It also provides the confidence of actually launching a real estate project knowing at the back of your mind that a majority of the real estate inventory is already sold.Pre-launch sales is therefore a win-win scenario for all property developers as well as property buyers.

Soft Launch- the modus

Soft-Launch or Pre-Launch is generally done much before the actual permissions are in place. The relevant permissions, licenses are already applied for BUT are awaited. In this scenario the buyers are generally real estate investors who invest in such real estate projects through strong referrals of professional real estate brokers, property consultants, etc. For a developer even property buyers of his past projects act as a great source of investments. The reason being the trust they have having experienced his property dealings previously.

Realspace helps real estate and property developers in their soft launch and pre launch campaigns for property developments - residential and commercial. We ensure that a pre launch is successful by doing a lot of research on the type of project, the ticket size and the catchment category for the same. Based on this we use appropriate real estate networks, NRI networks, property exhibitions, online marketing, mobile campaigns, corporate presentations, road shows, etc. to elicit meaningful response and a high conversion rate from the property buyers.If you are a property or a real estate developer and want to avail our soft launch/ pre launch services or know more about it, simply click here.

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